It’s said that best ideas begin with a spark of inspiration.
In Fonetti’s case, that spark came from our Co-Founder Kim Antoniou and her grandson Ollie.
Sitting on a train with an iPad, Kim watched Ollie (then aged 2) navigate his way with ease, sliding the screen to find episodes of Chuggington©.
No instructions, just an instant understanding of technology.
Then came the spark when recounting the experience over dinner with a friend – what if reading could be as entertaining and on-tap (quite literally)?
In that moment the concept was born and within months Fonetti’s first stories were published on our iPad app.
Since then, children across the globe have been turning words green with their pronunciation and realising the incredible power of their voice.
Children who previously didn’t have access to a printed book but did have access to technology. Reading has become an interactive experience.
So much more than a game but ‘in-app’ entertainment that boosts literacy, builds confidence and nurtures valuable life skills as well as encouraging a love of reading and the spoken word.
Stories have an incredible power to unite us and change the shape of our world. With Fonetti they’re changing lives one minute at a time.
Everyone in the business shares a passionate goal to ignite a lifelong love of reading in children around the globe. We’re ambitious and find creative ways to bring that to reality.
We have a growing team, and our leaders are:
- Kim Antoniou – CEO & Co-Founder
- Colin Tankard – CPO & Interim CTO
- Sharon Aldridge – COO
- Emma Easton – Marketing Manager
We’re also really proud to have the fabulous Clare Balding OBE onboard as our Brand Ambassador.